The economy of the first store enables new consumption in the store and unlocks the new password of traffic

In recent years, the Shoudian economy has developed vigorously, and has become an important focus for tapping the potential of urban consumption and stimulating the vitality of market consumption. The concentration degree and maturity of the first store have also become one of the important indicators reflecting the consumption level, innovation ability and business environment of the city. Whether it is from retail to catering, or from high-end luxury goods to niche fashion brands, the first-store economy dominated by brand owners shows a trend of internationalization, fashion brand, star, flagship and IP. First-store economy has become the key strategy of business development.

First-store economy enables new urban consumption

The first store is a symbol of a city’s charm. Many cities in Shanghai, Shenzhen, Beijing, Chengdu and Chongqing have successively introduced measures and policies for the development of urban first stores. In order to actively respond to the first store economy as an opportunity, the policy of combining the construction of the first store with the goal of urban development, focusing on the service of brand chain retail, media, finance, automobile, catering and smart home, etc., to provide more first store brands with a new intelligent solution of “intelligent hardware + Internet + new media”. Actively embrace the emerging market of first-store economy, create a new online and offline marketing platform, meet the increasingly diversified personalized needs of stores, and stimulate new consumption momentum.

Digital creation of multi-head store scene

The professional business display of Xianshi Electronics provides convenience, space and guidance for the creation of consumption scenes, helps the brand continue to innovate consumption scenes, and constantly introduces new consumption scenes to promote consumption model innovation. Compared with ordinary TV sets, Xianvision electronic business display can better understand consumer needs. Create the consumption mode of “first store + immersive experience scene”, improve the consumption experience, build a new consumption scene, create a “see and buy” experience consumption mode, expand the consumption level and enhance the brand influence.

By creating the first store carrier differentiation, help the first store brand out of the circle, to create a new experience of catering consumption. Ordinary TV in the store, in addition to playing the program after no more functions, Xianxi electronic digital signage high display as a carrier of store publicity. Display the unit price and number of goods in food and beverage stores to help consumers understand the progress of food collection, display the hot stores and the situation of selling out; In clothing stores, show the influence of clothing brands and stimulate consumers’ consumption desire; Help solve the issues related to the first store of the brand, and help the rapid operation and maintenance of the store.

Release the first store economic brand value

As a brand pioneer, the first store has a more important brand publicity effect. Digital brand display can fully unlock the value of first-store economy. Xianshi electronic professional business display to provide promotional activities, new marketing trends, pre-holiday publicity and other ways to support the first store enterprises to promote new products. Efficiently release brand value and accurately match user needs.

If the first store economy wants to be “long red”, walk out of the “thousand stores side”, achieve differentiated development, tap new consumer demand, and realize the integration of brand value and resources. Xianshi Electronics has been adhering to the strategy of creating value for users and all user-centered values, from large-scale control to accurate and personalized marketing, Xianshi commercial display products continue to optimize and upgrade to meet the needs of brand digital display in different stages of development. From the perspective of sustainable development, empower new urban consumption and unlock the new password of the first store economic flow.