On November 19-21, 2024, CCFA New Consumption Forum-2024 China International Retail Innovation Conference with the theme of “Realizing the Evolution of Retail in the New Era” was held at Shanghai International Convention Center. The conference was held in Shanghai International Convention Center. At the conference, Goodview, together with Yili, Procter & Gamble, Lenovo and other famous brands, was honored with the “2024 China Consumer Goods Best Practice Case of Innovation” award.
CCFA, as the only national industry organization in the field of chain management, is also an authoritative organization in China's retail and chain industry, and the excellent cases selected by CCFA represent outstanding achievements in O2O integration, omni-channel marketing, and precision services, etc. Goodview's winning case is the innovative project of “Animal The award-winning Goodview case study is the “Animal Screen for Public Welfare” innovative project jointly launched with the famous tea drink brand 1 dot dot. The project, which skillfully combines electronic menu with public welfare action, was highly evaluated by CCFA, and not only set an industry model, but also became a strong impetus to promote the innovation and development of the industry.
Animal public benefit screen: traditional product display combined with public welfare activities
In recent years, the trend of creative content marketing in stores has become more and more significant. Excellent creativity not only attracts customers' attention and improves store performance, but also highlights the brand's personality and enhances brand recognition and loyalty.
With the one-stop solution of hardware, software and operation, Goodview has deployed “Animal Public Welfare Screens” in nearly 3,000 Alittle Tea stores nationwide. Through the store signage cloud system, Alittle Tea can realize the batch setting of content in the background, and remotely send out the content with one key to ensure the synchronous display of public welfare information in stores across the country.
The campaign not only demonstrated Goodview's marketing innovation and sense of social responsibility, but also achieved both commercial and social value. According to statistics, the campaign attracted more than 500,000 people to actively participate in animal protection activities and raised more than 5 million RMB for partner animal protection organizations. By presenting warm content of caring for stray animals and touching consumers' emotions, it made the average customer stay time in stores extend by 5 minutes, realized an 8% increase in customer unit price, and raised the repurchase rate by 12%, successfully attracting the attention of a large number of consumers who pay attention to social responsibility. In addition, it triggered heated discussions online, promoted the integration of online and offline systems, and significantly improved the customer experience and brand image of the stores, realizing a multi-dimensional win-win situation of brand promotion, fulfillment of social responsibility, and deepening users' emotional connection.
Deep Insight into Demand, Expanding Application Scenarios in Consumer Goods Industry
As a leader in one-stop digital signage solutions, Goodview has topped the market share in China's digital signage industry for six consecutive years*, and has provided comprehensive solutions covering hardware, software and content management for more than 100,000 brand stores. Especially in the consumer goods industry, Goodview has successfully promoted the digital transformation of store display content and the online upgrade of marketing activities by virtue of its profound practical experience and deep insight into and precise grasp of customers' needs. It has continuously broadened the application boundaries, deepened the accumulation of industry practices, and continued to innovate its technologies and services in order to provide the industry with intelligent and highly efficient solutions, and assist the consumer goods industry in its steady advancement.
In the future, Goodview will continue to refine and improve its independent innovation capabilities to provide smarter and more efficient solutions for a variety of industries such as retail, finance, healthcare, transportation, etc., and to empower the high-quality development of the whole industry.
*Top of the market share list: data from DiXian Consulting's “2018-2024H1 Mainland China Digital Signage Market Research Report”.
Post time: Nov-28-2024
