Canadian brand – KANUK

Cooperative brand: Canadian brand – KANUK
Client: xxx
Type: Brand Clothing

Kanuk is a clothing brand in Montreal, Quebec, Canada. It was established in 1974. They have many stores and are one of the most influential clothing brands in Canada.

Traditional promotional posters looked messy and cannot display images dynamically. In order to better display the brand concept and promote the new products of the store, Kanuk upgrades the store in digital.

Due to the different application situations, the display brightness of the window screen is higher than that of the ordinary LCD screen, and the screen surface must have an anti-glare function to avoid visual impact under strong light, which can save costs and facilitate store installation. After many rounds of screening in the selection of partners, Kanuk finally chose Goodview.

In May 2019, Goodview set a realistic budget for Kanuk to provide display solutions. A window display with high brightness and gorgeous colors, the thickness of the body is only 22mm, which is light and convenient; the dynamic display screen is eye-catching. The Kanuk store displays new clothing products and promotional activities to passersby through the window screen to attract customers’ preferences. On the other hand, the window screen supports timed switching, which saves energy and protects environment, saving costs for the store.

With the introduction of the first double-sided flat digital poster into Kanuk stores, other chain stores may also have great potential for cooperation. Goodview will make use of more innovative products and services according to local conditions, and work with Kanuk to create a “digital consumption space”, so that all its chain stores can have exclusive digital labels, and become a fashionable and attractive clothing consumption center in Canada. Consumers can also experience the new feeling brought by the store at any time, as well as the high-quality shopping fun and sense of value.